Based in Atlanta, GA The Academy of marketing is A marketing firm for businesses created by business owners.
Why do companies buy advertising? What are the odds someone is right about to purchase something when the ad plays? Is advertising the same as Marketing?
These are just a few of some of the common misconceptions and confusion about what marketing actually is, but first: No. Advertising not the same as Marketing although it is a part of marketing. Secondly, the reason companies purchase advertising is different based on the medium used (IE- Radio, Television, Facebook) and the message (IE- brand awareness, introducing a promotion..etc). To learn more visit one of our upcoming seminars or workshops!
**Note: This is the research organization of our full service marketing firm. For our full service marketing firm, visit TheAcademyOfMarketing.com.
We execute a precision media buying strategy that ensures no one overpays for air time. Then we normalize the data so that all relational media can be compared against each other.
We analyze consumer behavior as they go from problem recognition all the way through to the post-purchase evaluation.
In a world where new platforms emerge everyday, we test everything from Podcasts to traditional TV and Radio.
With the knowledge that we have obtained about consumer behavior, we do sales trainings for sales men and women, as well as account executives, at companies such as Comcast Corporation and Cox Cable among others.
Lectures and Workshops
We frequently hold events and workshops with local businesses to help them grow their business without having to commit large sums of money. If you're interested in attending our next workshop, contact us and we'll add you to the newsletter.